Personal & Post Mortem Rights of Publicity
We help you and your family protect your name, likeness and other personal characteristics that form the basis of your rights of publicity and privacy.
Shrum & Associates, P.C. has been involved at every level of protecting a celebrity’s rights of publicity, including the following:
- Opinion letters
- Estate management & cataloging
- Establishing rights of publicity
- Licensing personal property
We can help you sort through the applicable state laws that govern this particularly nebulous area of the law and clarify what rights your possess and how to exploit them.
The rights of a celebrity to license their persona – their name, likeness, image, signature and other attributes – is based on the legal concept of a person’s “rights of publicity.” The right of publicity is the personal right of any individual to control the commercial use of his or her name, likeness, or other unequivocal aspects of their identity.
The right of persona, like its distant cousins’ copyright and trademark, is an intellectual property that is exploited through the process of granting a license.